• Betfair Horse Racing

Betfair Horse Racing Section

Betfair Horse Racing Section

Using a full UX methodology we refreshed the Horse Racing section of Betfair Australia, which was then rolled out across their international sites.

  • Research
    • Focus groups with Usability 1
    • Subject matter expert interviews
    • Betfair business goals
    • Betfair personas
    • Competitor analysis
  • Design
    • Preferred betting journies per personas
    • Workflows
    • Wireframes
    • GUI design
    • IA and taxonomy
  • Test
    • User testing of lo-fi prototypes with Usability 1

Role:Creative Director

Type:Website

Site:betfair.com.au